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Manufacturers and retailers to target niche market in 2010.
January 20, 2010
By: TOM BRANNA
Editor
Anti-aging continues to be a key motivator for purchase among women skin care users—according to the latest report from The NPD Group, Inc. In fact, 75% of women skin care users tell NPD they “use skin care products to look the best they can for their age,” according to the Women’s Skincare In-Depth Consumer Report. When asked what benefits are important in facial skin care products, more than half of the women surveyed (53%) said that anti-aging benefits (such as wrinkle/line reduction and ...
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